Branding / Package Design
Inspired by the brand and mission of Blue Dog Bakery, omnom is a fictional dog treat brand that re-imagines its look and feel. This brand and packaging makeover focuses on creating an identity that targets and draws in the target audience: health-conscious pet parents.
As with all branding projects, extensive research and careful consideration played a crucial role in its development. First, project objectives along with key details, including target audience, market competitors and product differentiators, were identified. The brand position was crafted around these factors to ensure that this treat brand reaches the right pet parents. From there, rapid ideation for a brand name and logomark went underway. Working collaboratively, concepts were refined and designed into three top options, and finally narrowed down to one mark. Branding guidelines were then developed to ensure that the brand remains consistent across all touchpoints.
Scroll through the gallery to view the details.
Scroll through the gallery to view the branding guidelines and applications.
© Madilyn Ko 2025
