Motion / Layout
In a collaboration with Arizona Office of Tourism, the social series, "One Star Reviews: Parks Edition," transformed negative online comments into an opportunity for connection and laughs. Taking inspiration from late night comedy's "Mean Tweets" segment, we handed the mic to real park rangers.
The social campaign took home Gold ADDY, Best of Show, and Judges' Choice at the state level in the 2024 American Advertising Awards. This win was followed by another Judges' Choice win at the Mountain Region District level.
*Property of Arizona Office of Tourism.
© Madilyn Ko 2025
